My name is Eric, I'm the Founder & CEO of Orion Catalyst. I've worked with hundreds of firms across many industries to increase online presence, reach new customers, and maximize ROI. Let's work together to improve your business, too.
We streamline and optimize operations by identifying inefficiencies, suggesting changes to processes and systems, and implementing new technologies and tools. This reduces costs, increases productivity, and improves the overall efficiency of operations. We design and implement effective marketing strategies. This may involve market research, developing a marketing plan, identifying target audiences, or selecting appropriate marketing channels and tactics. Our clients reach their marketing goals and see increased visibility and sales. Implementing our strategies improves sales by identifying growth opportunities, developing sales plans, and delivering training and reinforcement for sales teams.
At Orion Catalyst, we understand no two businesses are alike. We tailor strategies to match specific goals. If you're looking for a long-term approach or need a quick boost in the short term, we can help. We combine traditional marketing tactics with 21st-century cutting-edge techniques like Artificial Intelligence (AI) and Machine Learning (ML) to enhance strategies and growth.
We take pride in providing superior customer service and fast turnarounds. Our sole focus is helping you succeed in the ever-changing world of digital marketing. Now you can focus on growing the business and not worrying about the technical details. We commit to staying ahead of the tech curve by researching new techniques and technologies. There's a comfort in knowing your campaigns will be up to date with industry best practices.
A partner who understands progress and how to promote your business… Orion Catalyst. Let's manifest abundance and success, together!
Search engine optimization (SEO) is a service that helps businesses improve their visibility and ranking in search engine results pages (SERPs). When a potential customer searches for a product or service online, the goal of SEO is to ensure that the company's website appears as high up on the SERP as possible. Studies have shown that people are likely to click on a link on the first page of search results rather than continuing to search through multiple pages.
1. SEO campaign tactics will depend on the business's needs and goals and the industry's competitiveness.
2. Identify key performance indicators (KPIs) and develop a customized strategy to achieve your desired results.
3. Audit of the business's website and online presence to identify areas that need improvement.
Campaigns include both on- and off-site tactics to help improve a keyword rankings, reach the target audience, and drive more qualified website traffic.
Social media posts and interactions can increase revenue for a business in several ways. Here are a few examples:
1. Social media can increase brand awareness and reach a wider audience. By regularly posting appealing content and interacting with followers, businesses can build a strong presence on social media and attract more potential customers.
2. Social media can be an effective channel for acquiring new customers. Targeting ads and engaging with users on social media reaches and attracts potential customers who may not have heard of the company.
3. Social media builds customer loyalty by providing a platform for two-way communication. Companies can show they value their customers and are willing to go the extra mile to ensure their satisfaction when they communicate on social media.
Social media posts and interactions can be a powerful tool for increasing revenue for a business by building brand awareness, acquiring new customers, and building customer loyalty.
Content creation is central to a company trying to attract customers and increase sales for several reasons:
1. Content can help businesses to attract and retain customers. By providing valuable, informative, and entertaining content, companies can engage their target audience and keep them returning for more.
2. Content can help businesses to drive traffic to their website. By creating and distributing optimized content for search engines, companies can increase their visibility in search results and attract more qualified traffic to their website.
3. Content can be an effective way to nurture leads and move them through the sales funnel. It addresses the needs and concerns of potential customers at different stages of the buying process and nurtures leads.
Content creation is an indispensable part of a company's marketing strategy. It can help establish the brand, attract and retain customers, drive traffic to the website, and nurture leads.
Websites can be connected through backlinks, which feature specific anchor text. This can include articles or blogs that link to another source or website as a helpful reference for readers. They are a critical factor in determining the ranking of a website in search engine results pages (SERPs). Here's how backlinks add value to a website and improve SERP:
1. Backlinks can help increase a website's authority and credibility. Reputable website links can signal to search engines that your website is a valuable and trustworthy source of information.
2. Search engines use backlinks to understand the relevance of a website to a particular topic. Links from websites related to the same subject can indicate to search engines that it is a relevant and helpful resource for that topic.
3. Well-designed websites benefit a company's search engine optimization (SEO) efforts. Search engines favor mobile-friendly, fast-loading, easy-to-navigate websites. A clean user experience improves a website's ranking in search results.
Backlinks are necessary for SEO and can add value to a website by increasing its authority, relevance, and traffic. By building high-quality backlinks from reputable websites, businesses can improve their ranking in search results and drive more qualified traffic.
It is important to have a unique website design and a good user experience on a company website for several reasons:
1. Unique website design helps to establish a company's brand and distinguish it from competitors. A well-designed website can create a robust and professional image and builds trust with potential customers.
2. User experience is meaningful and determines whether or not a user stays on the website and engages with the content. A website with a clean, intuitive design and easy-to-use features can keep users on the site and encourage them to explore more pages.
3. Well-designed websites benefit a company's search engine optimization (SEO) efforts. Search engines favor mobile-friendly websites, fast loading and easy to navigate, and a good user experience can help improve a website's ranking in search results.
It is essential to have a unique website design and a good user experience. It can help establish the company's brand, keep users engaged with the site, and improve its ranking in search results.
The technical aspects of search engine optimization (SEO) are fundamental to a company website in search engine results pages (SERPs). Some of these important elements are:
1. Making sure that a website is mobile-friendly. People use their smartphones to access the internet, so websites must optimize for mobile devices. This includes things like having a responsive design and fast load times.
2. Optimize a website's page speed. Users may become frustrated and leave sites that take too long to load. A high bounce rate negatively impacts the website's ranking in search results.
3. Optimise the URL structure. Use descriptive and relevant keywords in the URL and avoid long URLs. A well-structured URL improves the rankings and make it easy to understand what the page is about.
The technical aspects of SEO help websites in search engine results pages. Mobile-friendly, fast loading websites with good URL structure rank better in search results and drive more qualified traffic.
Google My Business (GMB) is a free tool offered by Google that allows businesses to manage their online presence across Google, including in search results and on Google Maps.
1. Improve local SEO. Accurate and up-to-date information like address, phone number, and hours of operation signals search engines they are relevant to a specific location. It improves the ranking in local search results.
2. GMB provides a platform for businesses to engage with customers by responding to reviews and answering questions. It builds trust and credibility with potential customers and encourages them to visit the company.
3. Included tools analyze the performance of a business's listing. Insights on how users interact with the listing and how many phone calls or website clicks the listing has generated show the effectiveness of a listing so improvements can be made.
A Google My Business account helps businesses increase their visibility, improve their local SEO, engage with customers, and analyze their performance.